Local Digital
Even for buying small stuff, everyone goes to Google. They want the best deal, and they don’t want to travel far. And in this town, they might want to get a good deal, not travel far and support the local economy.
Oh, and they’re gonna do it all on their phones.
Mobile Usability
Mobile usability isn’t just shrinking a website to fit various devices. It’s about paying mindful attention to the ways people use mobile devices and understanding that the mobile experience is as unique as the user.
Usability design for mobile devices is as much about the way it feels as the way it looks and behaves. People use their fingers—or more specifically and more often, their thumbs—to interact with the screen, rather than the traditional desktop proxies of a mouse and keyboard. This means mobile design is a much more tactile experience than desktop. Users feel it as much as they see it.
Brand Awareness
Even though you are a local business, 90% of your potential customers will first see your name online. Your search engine entry will show your name and a description of your business, but not your brand. Your online brand begins with your website.
Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales?
Website Optimization
If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy. Your website should include information about the products and services you provide, your location, optimized content and relevant keywords.
Providing relevant content, optimizing it, and getting trusted links is now just the start for ranking a keyword. As machine learning and artificial intelligence continue to evolve, each will carry more weight in Google’s core algorithm. The ultimate goal for Google is to understand context and serve results based on searcher intent.
Lead Generating Website Development
To understand how to turn a website into a lead generator, we’ll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead?
The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page or opens a pop-up form, which is used to collect the visitor’s contact information.
Social Marketing
In a recent survey of 500 small business owners by Vertical Response, 47% said that they utilize some form of social media marketing to increase sales.
You need to invest in building a relationship with your target audience on their choice of social media platform. That involves engaging with them by posting high-quality content and asking their opinions.
- Social Media has 2.22 billion active users worldwide
- 78% of the US population has a social profile
- 97% of consumers aged 18-34 read online reviews to judge a local business
Content Marketing
Useful content should be at the core of your marketing.
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.