If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy. Your website should include information about the products and services you provide, your location, optimized content and relevant keywords.
Brand Awareness
Even though you are a local business, 90% of your potential customers will first see your name online. Your search engine entry will show your name and a description of your business, but not your brand. Your online brand begins with your website.
Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales?
Mobile Usability
Mobile usability isn’t just shrinking a website to fit various devices. It’s about paying mindful attention to the ways people use mobile devices and understanding that the mobile experience is as unique as the user.
Usability design for mobile devices is as much about the way it feels as the way it looks and behaves. People use their fingers—or more specifically and more often, their thumbs—to interact with the screen, rather than the traditional desktop proxies of a mouse and keyboard. This means mobile design is a much more tactile experience than desktop. Users feel it as much as they see it.
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